For the third year in a row, REI will close its 151 stores, process no online sales, and pay all 12,000 employees to #OptOutside with family and friends on Black Friday. In Colorado, 775 REI employees will spend the day doing what they love.
REI, the nation’s largest consumer co-op, started the Opt Outside movement in 2015, inspiring nearly eight million people to #OptOutside over the last two years.
At the heart of this year’s effort is a new experiential search engine from REI (REI.com/opt-outside), designed to inspire millions of people to #OptOutside. It features images pulled entirely from #OptOutside user-generated content on Instagram, augmented with real-time information about locations and experiences across the country. For example, users who click on an image of a hiker can see the name of the specific trail featured, the trail’s difficulty rating, directions to the trailhead, recent user reviews of the experience and related expert advice from REI. Beginning today and leading up to Black Friday, the co-op will release 20 films featuring this community-created imagery to connect people through their shared #OptOutside experiences.
Here’s how you can #OptOutside this Black Friday in the Denver area:
– Inspiration: Check out the #OptOutside hub and search for activities you’re interested in, paired with regional tags. For example, “hiking” and “Denver.” This search will pull up photos from people who have decided to #OptOutside using those tags as well as local suggestions.
– Family fun: Standley Lake Regional Park in Westminster will be offering free admission on Nov. 24 in celebration of #OptOutside
– Ski: Head over to REI Denver’s Pray for Snow Party on Nov. 9 to get ready for the upcoming ski season in 80s ski fashion. Spend your Black Friday on the slopes, like Copper and Eldora.
– Learn something new and try it out on Nov. 24: Whether you’re new to the outdoors or a seasoned adventurer, REI offers classes, outings, and events that will equip you with the skills and knowledge to get outdoors this Black Friday. Prepare for your day outside by finding a program near you at REI.com/learn.
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