A ‘Fresh’ twist on the spa
Burgeoning chain expands into Greenwood Village
By Peter Jones
Where can you get a manicure, an eyebrow waxing, a hair washing – and a mimosa?
“There was nothing out there that embodied all those services and put them all together,” said Melissa Schedlbauer of Fresh, a so-named nail, wax and dry bar. “You’d go to one person to have your hair blown out, another person to have your nails done, and yet another person to have your waxing done. We bring it all together – and you can have a glass of wine while you’re here.”
It’s a “dry bar” in more ways than one, especially for those who love turning their functional hair-drying and salon experience into a day out with friends.
“We wanted a place where bridal parties, family reunions, book clubs and tennis clubs could come, have a glass of wine and a bonding experience,” Schedlbauer said.
The liquor license aside, this is not your grandmother’s less-than-fresh nail salon. Fresh’s bright colors and chic design are not “waxing nostalgic,” but are decidedly 21st century, offering a décor that speaks nightlife as much as functional service.
The burgeoning Colorado-based franchisor has been growing as fast its customers’ hair and nails. Just three years after the corporate Fresh in Littleton’s Aspen Grove debuted, the corporation already boasts two other owner-operated stores, including the new Greenwood Village outlet that opened in March.
The third Fresh is located in Cherry Creek North. A fourth will open in Park Meadows next month with an expansion into Texas slated for later this year.
The concept was so appealing to Cathy Bosson and Alana Norman they jumped at the opportunity to open the Greenwood Village franchise, even though the Pilates instructors had no previous experience in the wax, wash or nail industries.
“I heard about the concept and said ‘I’m in,’ so we got into it and wrote some checks – many checks. I fell in love with the concept,” said Bosson, who with Norman co-owns the Pilates in the Pines studio in Castle Pines.
Fresh’s menu of services runs the gamut from the “classic manicure” and pedicure to reflexology massages, a French bikini waxing and the stylish “Original Brazilian Blowout.” All are performed by licensed cosmetologists.
The services are rendered with exacting sanitation guidelines. For example, the stainless steel implements are sterilized in an autoclave machine and the Fresh pedicure units are not jetted, which means no fungus buildup.
“All our products are U.S. made, fresh and nontoxic,” said Schedlbauer, who is a partial owner of the corporation and co-owns the Aspen Grove location.
Not surprisingly, more than 90 percent of Fresh’s clientele is female, though men are made to feel welcome with manly manicures, facials and beer in the fridge.
Many couples even begin their “date night” at Fresh.
Children 12 and younger might consider a “Little Lounger” treatment.
“We do a lot of ‘Little Lounger’ parties where a group of 8-year-old girls come in and they all get manicures and pedicures,” Schedlbauer said.
A special membership program means complimentary services, discounted prices and monthly specials for regular customers.
Some Fresh combo options even include a catered lunch.
Schedlbauer says the salon business is growing as much as it is changing.
“There’s nothing else like it, and it’s an industry that’s larger than video games,” she said. “To tap into the market was a no-brainer.”
Fresh nail, wax & dry war
8000 E. Belleview Ave.