Toyota dealers bring holiday smiles to children’s faces
Hometown Toyota dealers partnered with nonprofit KidsGiving365 on Dec. 9 to create memorable moments by giving gifts, clothing and shoes to children in the Denver Housing Authority during the annual Santa’s Elves event at Denver’s Rude Recreation Center.
Santa’s Elves is Colorado’s largest kids-giving-to-kids, face-to-face giving event, presenting those in the community with the opportunity to sign up and help underserved families. This year was the largest yet, serving more than 2,600 children. By partnering with Kidsgiving365, Toyota ensured that every outstanding wish list was fulfilled.
“The team at Kidsgiving365 puts the kids first, and these volunteers sacrifice so much for others that we felt they were a great organization for us to lend our support to,” said Deck Hughes, president of the Denver Toyota Dealers Association. “Toyota is committed to families and this was a great opportunity for us to make a difference in our local community.”
Upon arrival, families were greeted by Hughes and Briana Nelson, general manager of the Toyota Denver Region. There, they were presented with the gifts handpicked for them off their wish lists. Families received a variety of gifts from dolls to bikes and more.
One family, in particular, recently endured a terrible tragedy when their home burnt down. When the mother arrived, expecting to receive a few toys for her kids, she was instead surprised by Hughes, who had personally purchased a car full of household goods to replace those they had lost. The family was overwhelmed by this act of kindness and brought to tears.
“We want to continue to invest in our communities and this local organization is in our backyard,” Nelson said. “We are thankful that our hometown Toyota stores are passionate about getting the word out about the importance of serving those in need.”
For more information on KidsGiving365, visit kidsgiving365.org.
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